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websiteoptimization

Orion's Web can optimize your site from top to bottom. There are many services and options that are recommended by today's top SEO's to achieve a top ranking with your website. We realize many small business websites don't require, nor can they afford to budget the funds needed for a full fledged online marketing campaign. so we have broken down your options into the Basics and Professional services.

Search Engine Optimization Basics

For most websites NOT in highly competitive markets the basic optimization will achieve a strong position and ranking in your category. As your business grows you may be interested in adding some of the professional services to further solidify your long-term rankings and position on the web.

  1. HTML Optimization (SEO) (from $500 USD)
    This comprises updating and redoing the coding behind your site. Often when we analyze a website we find many, sometime minor, sometime major errors in the coding which can negatively affect search engine ranking and positioning. These errors may also result in slower loading times in your customer's browsers and possibly cross browser or cross platform incompatibilities.

  2. Search Engine Positioning (SEM) (from $1250 USD)
    This involves creating custom meta tags based upon search engine criteria and the content of each page coupled with your desired keyword(s). Then the meta tags are implemented and the various page(s) will be submitted into the appropriate categories on the search engines as required. All work is done manually so as not to result in your site being penalized for automated submissions (known as spamming the search engines).

Professional Search Engine Optimization

In addition to basic optimization the professional website will also focus on the following optimization services. Together they will give you the greatest opportunity to correctly position your site in the search engines and achieve the highest rankings possible.

  1. Paid Inclusions (pricing based on engines + admin fee)
    Many top directories require you to pay to have your site listed. Yahoo is a good example of a directory which requires businesses to pay for them to review your site (they do not guarantee they will list your site however). Paid listings offer the benefit of having your site regularly indexed and most often have the added benefit of raising your rankings* in non-paid (second tier) search engines. At least some paid listings are highly recommended.

  2. Pay Per Click Campaigns (client sets amounts & limits + admin fee)
    PPC campaigns are invaluable when done correctly. We will assist you in setting up your campaigns and recommend how you run them. you can spend $50 a month or $5000 a day on PPC campaigns so be careful to put your money where you reap the results. PPC listings can also benefit your second tier rankings* in some cases.

  3. Banner Advertising, Newsletter Advertising (varies widely)
    Your main goal in optimizing your website should never be to obtain position number one in a search engine for a specific keyword phrase. On the contrary, your main goal should always be to increase traffic and more specifically gain targeted traffic (visitors to your site that have a genuine interest or need for your product, service or information).

    Text links from relevant sites are valuable, but ask yourself, how often do you actually click on a text link on a website's links page? Compare that to how often you might click on an ad in a newsletter you regularly have delivered to your inbox, or how often a banner ad on a site you respect catches your eye? Analysis shows, there's a much higher ROI from the later two options.

    It can take some research, and definitely some trial and error, to develop a quality ad that people will want to click on, and to find the websites / newsletters that your audience uses regularly. In the long run advertising your business and it's website in newsletters and via banners can drive well targeted traffic to your website... and in many cases they count towards your link popularity!

  4. Site Re-Design (from $500 USD)
    During the HTML optimization process we can change the entire design of your site. Our graphic artists will provide a professional look and feel to your site, with special attention to simplicity in navigation and layout for your site visitors.

  5. Content Development (Copy Writing) (from $150 USD per page)
    We have available professional web copy writers who can take the front page or multiple pages within your site and optimize the copy (text content) for both marketing (call to action) and search engine key word density etc. This service is well worth the additional outlay.

  6. Focused Pointers (from $250 USD each)
    If you have several different keyword phrases that you wish to rank high in, we recommend developing 'mini' websites each one 3 to 5 pages in length and focused on a separate keyword phrase. This is an extremely powerful tool and solidifies most site rankings* in the majority of the search engines over the long haul.

  7. Links Campaign ($50 USD per hour)
    There is incredible value in having a large number of relevant inbound links to your site. This does NOT mean joining a link exchange program (In fact link exchanges through link farms can actually harm your rankings). An effective links campaign involves taking the time to contact those websites in industries which are pertinent to your site's content and keywords. Sometimes an exchange of links can be beneficial to both parties provided your services are synergistic in their relationship. Other times it may involve paying an advertising fee for a text or banner ad on a site. Each link must be sought out and evaluated on an individual basis.

Optimizing your website for the search engines is an ongoing process. Your content on your site should be updated regularly. If you give site visitors reasons to continue to come back to your site so will the search engines.

Don't waste precious time, contact Orion's Web today so we can begin to optimize your site, and you can begin to get the positioning and rankings* you're after

* No one can guarantee a specific ranking in any search engine, however we endeavour to follow the rules and regulations laid out by the search engines to give your site the very best chance at achieving it's highest ranking possible.